Marketing Lead
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Marketing Lead •
MTI
As Marketing Lead at MTI, I combined my expertise in design, marketing strategy, and project management to deliver impactful campaigns and initiatives that enhanced brand presence and supported business growth. I spearheaded a variety of projects, from enterprise-level asset creation to multi-channel campaigns, consistently aligning efforts with MTI’s core objectives. My role required versatility and strategic thinking to adapt to both digital and physical platforms, driving engagement across diverse audiences.
Product Portraits
The Goal
The primary goals were to enhance MTI's brand visibility, drive lead generation, and engage enterprise clients through strategic marketing initiatives.
Skills Acquired
B2B marketing
Campaign Development
Digital and print design
Project management
Social Media
While social media wasn’t a primary focus due to our B2B audience, I crafted all visuals and posts to enhance our trade show presence and engage our professional network.
Email Campaigns
Partner Product Launches
Promoted MTI solutions compatible with new products from companies like Apple.
Product Education
Developed content to showcase features and enhance customer knowledge.
Event Promotion
Ran campaigns to drive attendance and engagement at key events.
eCommerce Portal Support
Designed informational emails and training guides to help clients navigate and utilize MTI’s eCommerce portals.
Channel Marketing
Sales Enablement Materials
Developed sales sheets to support partners in promoting MTI products.
Case Studies & White Papers
Created case studies and white papers to highlight product value and success stories.
Catalogs & Brochures
Designed catalogs and brochures to showcase MTI’s product offerings.
Partner Training Resources
Provided training guides to equip partner teams with product knowledge.
Trade Shows
Trade Show Management
Coordinated all aspects of MTI’s trade show presence, from booth planning and logistics to sourcing print materials and event assets. Managed pre-show outreach, organized networking events and client dinners, and led post-show follow-ups for lead generation.
Product Videos
I produce product videos that highlight MTI’s features and benefits, adding a dynamic edge to brand storytelling. This is a growing skill set, and I’m actively expanding my expertise to create impactful visual content.