Brand Director

• Brand Director •

Sempro

As Brand Director at Sempro, I developed and executed a cohesive brand vision, directing creative elements across digital and physical assets, including website design and app development. I led Figma-based design initiatives, managed product launches, and oversaw impactful trade show strategies, crafting campaigns with thoughtful naming, photography, and video that aligned with Sempro’s market positioning.

Learnings

Cohesive Brand Building: Crafted unified brand experiences across all platforms for consistent impact.

Cross-functional Collaboration: Worked closely with teams to ensure seamless execution of brand vision.

Project Oversight: Managed large-scale projects from concept to completion for high-impact results.

The Goal

Establish a distinct and memorable brand identity across all touch points.

Enhance brand visibility and positioning at major industry events and trade shows.

Drive engagement through targeted, impactful product launch campaigns.

Skills Acquired

Project Management

Creative Direction

Branding Research

Collaboration

The Tasks

Brand Research 01

Image

A bold, innovative brand identity that combines sleek design with advanced technology.

Target

Focused on empowering businesses with seamless, secure solutions for modern challenges.

Values

Driven by reliability, innovation, and a commitment to elevating customer experience.

Digital Direction 02

App & Website Creation

Led the creative direction for Sempro’s digital platforms, ensuring cohesive user experiences that align with brand identity and strategic objectives.

Creative Direction 03

Led the artistic vision across all brand assets, ensuring cohesive, impactful visuals that aligned with Sempro's identity and strategic goals.

Trade Shows

I led the creative direction for Sempro's trade show presence, overseeing all aspects from booth design and layout to interactive demos and attendee engagement. I also managed the hiring and training of brand ambassadors to ensure consistent, engaging representation of our brand.